The Why:
UNT's viewbooks provides essential information and highlight student success stories, making it easier for prospective students to navigate the application process and envision themselves thriving as part of the UNT community.
The project involves creating and distributing a large volume of UNT magazines and viewbooks to showcase the university's unique offerings and engage prospective students.
The How:
Planning: Developed a project plan with objectives, timelines, budget, and resources.
RFP Creation: Participated in a Request for Proposal (RFP) creation to solicit bids from potential printing and mailing vendors, outlining project requirements, scope, and deadlines.
Historical Analysis: Reviewed past print production projects to identify trends, successes, and areas for improvement, informing the current project's strategy and approach.
Content Creation: Collaborated with writers, editors, photo & video team, graphic design team, web team and subject matter experts to create engaging content.
Designing: Worked with design team to produce visually appealing layouts.
Weekly Review Meetings: Hold regular meetings to monitor progress and address challenges.
Client Approval: Presented the final content and design to UNT stakeholders for review and approval.
Production: Coordinated with a printing company to produce the magazines and viewbooks.
Inventory Analysis & Management: Assess the required inventory for printed materials and manage stock levels to ensure adequate supply throughout the project.
Mailing: Partnered with mailing and distribution services to deliver the materials to the intended recipients.
The Impact:
Executing multiple successful large volume print production projects at UNT have lead to increased brand awareness, enhanced engagement with prospective students, efficient resource utilization, and improved customer satisfaction
First Time in College Viewbook
North Texas: Alumni Magazine
Research Magazine
Graduate Viewbook
Transfer Viewbook
