FY22 Annual Project Audit Evaluation
THE WHAT:
UNT – UBSC ‘s PMO team manages extensive project data and delivers unique perspectives & overview on the UBSC efforts to multiple high-priority university initiates.
The How:
Scope of Analysis: Determined the specific area of project data for analysis, such as number of projects executed by purpose, project by client, project by deliverable, work effort, and total number of projects.
Enabled Smartsheet features to structure the data, such as grouping data by project type, client & deliverable.
With the help of Smartsheet’s reporting and dashboard features for analyzing the data by creating pivot tables, charts & graphs to visualize the trends and identify areas where more focused needs to be made.
FY22 Projects by Purpose
Build the image of UNT (189 projects)
This category has a significant number of projects, indicating that the university is prioritizing its brand and reputation. The institution may be aiming to enhance its public image, attract partnerships (Dallas Cowboys), and showcase its achievements and contributions to various fields.
UNT may want to further invest in public relations, marketing, and community engagement initiatives to strengthen its presence in the academic landscape.
Communicate Internally (110 projects):
With a moderate number of projects, the university is also focusing on improving internal communication. This may involve streamlining communication channels, fostering a transparent work environment, and promoting interdepartmental collaboration.
UNT can continue to develop new strategies and tools to enhance communication and collaboration among faculty, staff, and students.
Recruit New Students (265 projects)
This category has the highest number of projects, indicating that the university is heavily invested in attracting new students in collaboration with Division of Enrollments
UNT is likely emphasizing marketing and outreach efforts to improve enrollment numbers and promote its academic programs to potential students.
To further enhance recruitment, UNT can explore novel marketing strategies, expand scholarship programs, and strengthen online presence and virtual events.
Retain Current Students (70 projects):
This category has the lowest number of projects, suggesting that while UNT is making efforts to retain current students, it could invest more resources in this area.The institution may want to focus on enhancing student support services, mental health resources, and campus life to improve retention rates.
UNT should evaluate current student satisfaction and identify areas where improvements can be made to create a more engaging and supportive environment for students.
UNT is prioritizing recruitment and image-building efforts. It's essential for the university to maintain a balanced approach by also focusing on internal communication and student retention. By addressing these areas, UNT can ensure sustainable growth and success in the long run.
FY22 Projects by Client
Enrollment:
This area has the highest number of projects, indicating a strong focus on student enrollment and the processes involved in admissions, financial aid, and registration.
To further improve this area, UNT can continue to streamline and enhance the application process, financial aid accessibility, and over all enrollment experience.
UBSC:
As UNT’s chief communication division is responsible for promoting the image of the university, both internally and externally.
Encouraged more focus on refining its branding & marketing strategies, ensuring consistent messaging across all channels and platforms, and highlighting the university’s achievements.
Office of the President
President’s Office involves strategic planning, governance, and university-wide initiatives. The institution prioritizes initiatives that support the University’s over all mission and vision while addressing pressing issues, such as diversity, equity and sustainability
Other Areas: The remaining projects are distributed among the other departments and offices, such as Research and Innovation, Student Affairs, and Toulouse Graduate School.
FY22 Projects by Deliverables
Email
Emails are the most common deliverable type, indicating a strong reliance on digital communication to engage with the target audience.
UNT continues to focus on effective email marketing, including personalization, segmentation, and optimizing for mobile devices.
Ad
Ads are the second most frequent deliverable, which shows that the university is investing in advertising to promote its brand and programs.
The institution can focus on refining its advertising strategies, such as targeting specific audiences and optimizing ad placements across various channels.
Web refresh
This deliverable type suggests that the university is focusing on updating and improving its web presence.
UNT continues to prioritize website improvements, such as enhancing user experience, accessibility, and ensuring up-to-date content.
Social media engagement
These deliverables indicate the university's commitment to engage with its audience through social media platforms and multimedia content.
UNT continues to invest in high-quality and engaging content that resonates with its target audience, and regularly evaluate the performance of its social media channels.
Print materials
Several deliverable types are related to print materials, such as brochures, booklets, cards, posters, and banners.
While digital marketing is crucial, UNT continues to utilize print materials as a part of a well-rounded marketing strategy, ensuring that the design and messaging are consistent with the institution's branding.
Miscellaneous deliverables
The remaining deliverables span a range of formats, such as artwork, signage, vinyl, and podcast, among others.
The university continues to evaluate the effectiveness of these deliverables and explore new channels and formats that can help achieve its marketing and communication objectives.
In summary, the analysis of the FY22 projects by deliverable types shows that UNT is utilizing a mix of digital and traditional marketing channels, with a focus on email marketing, advertising, and website improvements. The institution continues to explore innovative ways to engage its target audience and evaluate the effectiveness of its marketing and communication initiatives.